Back to all websites

wired.com

Observed activities (42)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag Manager
93.66% • Google • Essential
2.
OneTrust
92.75% • OneTrust • Consent Management
3.
Polyfill
90.32% • Polyfill.io • Misc
4.
Google
90.31% • Google • Advertising
5.
DoubleClick
87.48% • Google • Advertising
6.
Taboola
54.91% • Taboola • Advertising
7.
Amazon CloudFront
54.19% • Amazon • Hosting
8.
Facebook
53.16% • Meta • Advertising
9.
Google APIs
41.86% • Google • CDN
10.
LinkedIn Analytics
39.06% • Microsoft • Site Analytics
11.
X Advertising
38.43% • X Corp. • Advertising
12.
Quantcast
38.26% • Quantcast International Limited • Advertising
13.
Bounce Exchange
32.33% • Bounce Exchange • Advertising
14.
Outbrain
31.77% • Outbrain • Advertising
15.
Sailthru Horizon
28.2% • Sailthru • Advertising
16.
Microsoft Advertising
27.41% • Microsoft • Advertising
17.
Qualia
18.72% • Qualia • Advertising
18.
LiveRamp
18.3% • LiveRamp • Advertising
19.
Reddit
15.51% • reddit • Social Media
20.
Yahoo!
14.34% • Verizon • Site Analytics
21.
Moat
8.28% • Oracle • Advertising
22.
ScoreCard Research Beacon
8.24% • comScore, Inc. • Site Analytics
23.
Parse.ly
8.05% • Parse.ly • Site Analytics
24.
Google Static
7.01% • Google • CDN
25.
Giphy
6.91% • • Social Media
26.
YouTube
5.71% • Google • Audio/Video Player
27.
Integral Ad Science
4.12% • Integral Ad Science, Inc. • Advertising
28.
Google Syndication
4.07% • Google • Advertising
29.
Google Photos
3.75% • Google • CDN
30.
Google Analytics
3.43% • Google • Site Analytics
31.
Amazon Advertising
2.75% • Amazon • Advertising
32.
Google Fonts
1.99% • Google • CDN
33.
Hotjar
1.95% • Hotjar • Site Analytics
34.
TikTok Analytics
1.69% • ByteDance Inc • Site Analytics
35.
Criteo
1.61% • Criteo • Advertising
36.
Audience Square
1.55% • Audigent • Advertising
37.
TradeDesk
1.53% • The Trade Desk • Advertising
38.
minute.ly
1.46% • Minute.ly • Audio/Video Player
39.
Dotmetrics
1.43% • • Site Analytics
40.
AppNexus
1.13% • Microsoft • Advertising
41.
Sentry
1.1% • Sentry • Site Analytics
42.
Google AdServices
1.0% • Google • Advertising

11.54

Trackers Per Page Load

5.76

Tracking Requests Per Page Load

5.14%

Trackers Requests / All Requests

4.61MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies