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umich.edu

Observed activities (44)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
56.16% • Google • Advertising
2.
Google Static
36.33% • Google • Hosting
3.
Google Fonts
32.8% • Google • Hosting
4.
Cloudflare
17.36% • Cloudflare • Hosting
5.
Adobe Typekit
15.1% • Adobe • Utilities
6.
Google
13.85% • Google • Advertising
7.
jsDelivr
10.9% • • Hosting
8.
pendo
9.97% • • Site Analytics
9.
Google APIs
9.85% • Google • Hosting
10.
Google Analytics
9.79% • Google • Site Analytics
11.
Amazon CloudFront
8.97% • Amazon • Hosting
12.
Bootstrap CDN
8.66% • BootstrapCDN • Hosting
13.
Canvas
8.34% • • Customer Interaction
14.
Amazon Web Services
7.82% • Amazon • Hosting
15.
New Relic
7.44% • New Relic • Site Analytics
16.
fontawesome.com
6.86% • • Hosting
17.
Facebook
5.39% • Meta • Advertising
18.
Atlassian
4.98% • Atlassian • Customer Interaction
19.
Adobe Experience Cloud
4.65% • Adobe • Site Analytics
20.
Google Marketing Platform
4.5% • Google • Advertising
21.
AddToAny
4.04% • AddToAny • Social Media
22.
OneTrust
3.87% • OneTrust • Consent Management
23.
Crazy Egg
3.71% • Crazy Egg • Site Analytics
24.
Microsoft Clarity
3.7% • Microsoft • Site Analytics
25.
YouTube
3.33% • Google • Audio/Video Player
26.
Google User Content
2.42% • Google • Hosting
27.
Piwik PRO Tag Manager
2.26% • Cookie Information • Utilities
28.
LinkedIn Ads
2.26% • Microsoft • Advertising
29.
Google Analytics with signals
2.19% • Google • Advertising
30.
Sentry
2.13% • Sentry • Utilities
31.
UserWay
1.83% • UserWay • Utilities
32.
LinkedIn Analytics
1.8% • Microsoft • Site Analytics
33.
unpkg
1.74% • unpkg • Hosting
34.
jQuery
1.69% • JS Foundation • Hosting
35.
Google Photos
1.62% • Google • Hosting
36.
Adobe Dynamic Tag Management
1.47% • Adobe • Utilities
37.
Hotjar
1.39% • Hotjar • Site Analytics
38.
WordPress Stats
1.37% • Automattic • Site Analytics
39.
Azure CDN
1.26% • Microsoft • Hosting
40.
ShareThis
1.24% • ShareThis, Inc. • Advertising
41.
Jetpack
1.21% • Automattic • Site Analytics
42.
Gravatar
1.2% • Automattic • Social Media
43.
X Advertising
1.15% • X Corp. • Advertising
44.
X Corp.
1.1% • X Corp. • Social Media

3.85

Trackers Per Page Load

0.22

Tracking Requests Per Page Load

0.99%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies