tripadvisor.com

Observed activities (44)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
TripAdvisor
98.48% IAC (InterActiveCorp) Misc
2.
OneTrust
95.89% OneTrust Consent Management
3.
DataDome
86.22% DataDome Site Analytics
4.
Google Marketing Platform
81.22% Google Advertising
5.
Mapbox
54.51% Customer Interaction
6.
Google Accounts
48.46% Google Utilities
7.
Google Tag
46.52% Google Advertising
8.
Magnite
35.12% Magnite Advertising
9.
Google Play Services
29.94% Google Hosting
10.
Google Static
23.08% Google Hosting
11.
Google User Content
23.05% Google Hosting
12.
Facebook
9.06% Meta Advertising
13.
Google
8.79% Google Advertising
14.
Sprig
8.32% Sprig Customer Interaction
15.
Google AdServices
4.91% Google Advertising
16.
Sentry
4.42% Sentry Utilities
17.
Google Syndication
3.9% Google Advertising
18.
Google Fonts
3.73% Google Hosting
19.
TradeDesk
3.58% The Trade Desk Advertising
20.
Google Analytics with signals
3.52% Google Advertising
21.
Integral Ad Science
3.14% Integral Ad Science Advertising
22.
Amazon Advertising
3.1% Amazon Advertising
23.
LiveRamp
3.03% LiveRamp Advertising
24.
Pinterest
2.92% Pinterest Social Media
25.
ScoreCard Research Beacon
2.75% comScore, Inc. Site Analytics
26.
TikTok Analytics
2.74% ByteDance Inc Site Analytics
27.
Spotify
2.7% Spotify Audio/Video Player
28.
Live Intent
2.48% LiveIntent Site Analytics
29.
Index Exchange
2.1% Index Exchange, Inc. Advertising
30.
Media.net
2.1% Media.net Advertising
31.
PubMatic
2.09% PubMatic, Inc. Advertising
32.
Dotomi
2.08% Conversant Advertising
33.
AdaptMX
2.07% Monet Engine Advertising
34.
Yahoo!
1.94% Verizon Site Analytics
35.
Undertone
1.82% Perion Advertising
36.
Teads
1.76% Outbrain Advertising
37.
Yahoo! Analytics
1.69% Verizon Site Analytics
38.
Microsoft Advertising
1.65% Microsoft Advertising
39.
Spotify Ad Analytics
1.65% Spotify Site Analytics
40.
Google APIs
1.49% Google Hosting
41.
Adobe Audience Manager
1.44% Adobe Advertising
42.
Google Analytics
1.26% Google Site Analytics
43.
Yahoo! Japan Retargeting
1.2% Yahoo! Japan Advertising
44.
OpenX
1.19% OpenX Software Ltd. Advertising

8.13

Trackers Per Page Load

0.67

Tracking Requests Per Page Load

0.35%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies