theatlantic.com

Observed activities (56)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Sourcepoint CMP

96.09% • Didomi • Consent Management

Google

93.42% • Google • Advertising

Google Static

84.45% • Google • Hosting

Google Tag

77.9% • Google • Advertising

Amazon Advertising

72.71% • Amazon • Advertising

Google Marketing Platform

72.05% • Google • Advertising

ChartBeat

28.63% • ChartBeat • Site Analytics

Permutive

8.82% • Permutive • Advertising

DoubleVerify

8.72% • DoubleVerify • Advertising

10.

Google Analytics

7.09% • Google • Site Analytics

11.

Sailthru Horizon

7.08% • Sailthru • Site Analytics

12.

Zephr

7.03% • Zuora • Site Analytics

13.

Facebook

6.96% • Meta • Advertising

14.

Google Syndication

6.93% • Google • Advertising

15.

ScoreCard Research Beacon

6.83% • comScore, Inc. • Site Analytics

16.

6.75% • reddit • Social Media

17.

StackAdapt

6.73% • StackAdapt • Advertising

18.

Lytics

6.7% • Lytics • Site Analytics

19.

Parse.ly

6.7% • Parse.ly • Site Analytics

20.

Quantcast

6.57% • Quantcast • Advertising

21.

LinkedIn Ads

6.42% • Microsoft • Advertising

22.

Google Analytics with signals

6.16% • Google • Advertising

23.

Bombora

6.16% • Bombora • Site Analytics

24.

AppNexus

5.07% • Microsoft • Advertising

25.

Stripe

4.78% • Stripe • Customer Interaction

26.

CivicScience

4.21% • CivicScience • Site Analytics

27.

LinkedIn Analytics

4.15% • Microsoft • Site Analytics

28.

Google Fonts

4.05% • Google • Hosting

29.

Yahoo! Analytics

4.02% • Verizon • Site Analytics

30.

Quantcount

3.96% • Quantcast • Site Analytics

31.

TradeDesk

3.85% • The Trade Desk • Advertising

32.

Zendesk CDN

3.79% • Zendesk • Hosting

33.

RTB House

3.69% • RTB House • Advertising

34.

LiveRamp

3.69% • LiveRamp • Advertising

35.

Criteo

3.62% • Criteo • Advertising

36.

ID5 Sync

3.59% • ID5 Technology • Advertising

37.

OpenX

3.01% • OpenX Software Ltd. • Advertising

38.

Zendesk

2.9% • Zendesk • Customer Interaction

39.

Adobe Audience Manager

2.88% • Adobe • Advertising

40.

LiveRamp CMP

2.26% • LiveRamp • Consent Management

41.

Eyeota

2.25% • Eyeota • Advertising

42.

Magnite

2.1% • Magnite • Advertising

43.

Google APIs

2.09% • Google • Hosting

44.

Amazon CloudFront

2.09% • Amazon • Hosting

45.

Index Exchange

2.08% • Index Exchange, Inc. • Advertising

46.

PubMatic

2.06% • PubMatic, Inc. • Advertising

47.

Media.net

2.06% • Media.net • Advertising

48.

Nativo

2.04% • Nativo • Advertising

8.33

Trackers Per Page Load

0.75

Tracking Requests Per Page Load

2.04%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies