newyorker.com

Observed activities (54)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Gladly

94.75% • Gladly Software • Customer Interaction

Google Tag

86.35% • Google • Advertising

Google Marketing Platform

82.67% • Google • Advertising

Cloudflare

80.57% • Cloudflare • Hosting

Google APIs

74.73% • Google • Hosting

Amazon CloudFront

15.9% • Amazon • Hosting

Integral Ad Science

14.84% • Integral Ad Science • Advertising

Permutive

12.89% • Permutive • Advertising

Google

8.65% • Google • Advertising

10.

Branch

6.81% • Branch Metrics • Advertising

11.

Amazon Advertising

6.76% • Amazon • Advertising

12.

TradeDesk

5.81% • The Trade Desk • Advertising

13.

Sailthru Horizon

5.74% • Sailthru • Site Analytics

14.

Google AdServices

5.69% • Google • Advertising

15.

ScoreCard Research Beacon

5.68% • comScore, Inc. • Site Analytics

16.

Google Static

5.59% • Google • Hosting

17.

Yahoo! Analytics

5.53% • Verizon • Site Analytics

18.

Snapchat For Business

5.53% • Snap • Advertising

19.

Quantcast

5.51% • Quantcast • Advertising

20.

Parse.ly

5.5% • Parse.ly • Site Analytics

21.

5.49% • reddit • Social Media

22.

TikTok Analytics

5.49% • ByteDance Inc • Site Analytics

23.

Microsoft Advertising

5.48% • Microsoft • Advertising

24.

Facebook

5.42% • Meta • Advertising

25.

X Advertising

5.31% • X Corp. • Advertising

26.

Spotify

5.17% • Spotify • Audio/Video Player

27.

Yahoo!

4.92% • Verizon • Site Analytics

28.

Google Analytics with signals

4.85% • Google • Advertising

29.

Qualia

4.65% • Qualia • Advertising

30.

Google Syndication

4.52% • Google • Advertising

31.

Audience Square

4.4% • Audigent • Advertising

32.

Google Fonts

4.2% • Google • Hosting

33.

Treasure Data

4.17% • arm • Site Analytics

34.

Amazon Web Services

4.12% • Amazon • Hosting

35.

Quantcount

3.95% • Quantcast • Site Analytics

36.

X Corp.

3.79% • X Corp. • Social Media

37.

X Analytics

3.78% • X Corp. • Advertising

38.

Sentry

3.67% • Sentry • Utilities

39.

PubMatic

3.17% • PubMatic, Inc. • Advertising

40.

Magnite

3.13% • Magnite • Advertising

41.

Index Exchange

3.09% • Index Exchange, Inc. • Advertising

42.

2.94% • Pinterest • Social Media

43.

OpenX

2.88% • OpenX Software Ltd. • Advertising

44.

Media.net

2.87% • Media.net • Advertising

45.

Criteo

2.84% • Criteo • Advertising

46.

TripleLift

2.82% • TripleLift, Inc. • Advertising

47.

Teads

2.22% • Outbrain • Advertising

48.

DoubleVerify

2.2% • DoubleVerify • Advertising

7.96

Trackers Per Page Load

1.23

Tracking Requests Per Page Load

2.33%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies