morganstanley.com

1.

Adobe Dynamic Tag Management

90.63% • Adobe • Utilities

2.

Adobe Audience Manager

67.59% • Adobe • Advertising

3.

pendo

60.29% • • Site Analytics

4.

Qualtrics

34.54% • Qualtrics • Site Analytics

5.

Adobe Experience Cloud

31.54% • Adobe • Site Analytics

6.

Google Tag

18.2% • Google • Advertising

7.

Evidon

16.17% • Crownpeak • Utilities

8.

OneTrust

15.79% • OneTrust • Consent Management

9.

TradeDesk

15.28% • The Trade Desk • Advertising

10.

Amazon Advertising

13.69% • Amazon • Advertising

11.

Microsoft Advertising

13.66% • Microsoft • Advertising

12.

Google APIs

13.35% • Google • Hosting

13.

Amazon CloudFront

11.48% • Amazon • Hosting

14.

Facebook

11.47% • Meta • Advertising

15.

Adobe Advertising Cloud

11.11% • Adobe • Advertising

16.

Siteimprove Analytics

10.02% • Siteimprove • Site Analytics

17.

Brightcove Player

7.26% • Brightcove • Audio/Video Player

18.

LinkedIn Ads

7.03% • Microsoft • Advertising

19.

Demandbase

6.96% • Demandbase • Advertising

20.

X Advertising

6.95% • X Corp. • Advertising

21.

Brightcove

6.61% • Brightcove • Site Analytics

22.

Google Static

5.61% • Google • Hosting

23.

boltdns.net

5.05% • • Misc

24.

Research Now

4.67% • Research Now Group, Inc • Advertising

25.

Google

4.49% • Google • Advertising

26.

Zencoder

4.34% • Zencoder • Audio/Video Player

27.

Google Fonts

2.94% • Google • Hosting

28.

Google Maps

2.49% • Google • Utilities

29.

Yext

2.48% • Yext • Site Analytics

30.

Google Analytics

2.44% • Google • Site Analytics

31.

Google Website Optimizer

2.38% • Google • Site Analytics

32.

AdsWizz

2.38% • AdsWizz • Advertising

33.

Marketing Cloud Account Engagement

1.68% • Salesforce • Site Analytics

34.

LinkedIn Analytics

1.32% • Microsoft • Site Analytics

35.

Google Marketing Platform

1.1% • Google • Advertising

36.

Google AdServices

1.09% • Google • Advertising