columbia.com

1.

Adobe Dynamic Tag Management

89.72% • Adobe • Utilities

2.

CQuotient

86.01% • Salesforce • Site Analytics

3.

Monetate

81.3% • Monetate • Site Analytics

4.

Klarna

71.62% • Klarna • Utilities

5.

Adobe Typekit

67.62% • Adobe • Utilities

6.

Quantum Metric

64.31% • Quantum Metric • Site Analytics

7.

Adobe Audience Manager

64.28% • Adobe • Advertising

8.

Amazon CloudFront

54.49% • Amazon • Hosting

9.

Bazaarvoice

49.24% • Bazaarvoice • Customer Interaction

10.

PayPal

30.29% • PayPal • Customer Interaction

11.

Adobe Experience Cloud

24.84% • Adobe • Site Analytics

12.

Google

18.05% • Google • Advertising

13.

Google Marketing Platform

15.76% • Google • Advertising

14.

Pinterest

15.22% • Pinterest • Social Media

15.

Bluecore

15.22% • TriggerMail • Advertising

16.

Qualtrics

15.02% • Qualtrics • Site Analytics

17.

Microsoft Advertising

14.99% • Microsoft • Advertising

18.

TikTok Analytics

14.98% • ByteDance Inc • Site Analytics

19.

Amazon Advertising

14.92% • Amazon • Advertising

20.

Adtheorent

14.9% • AdTheorent, Inc • Advertising

21.

TradeDesk

14.88% • The Trade Desk • Advertising

22.

Teads

14.85% • Outbrain • Advertising

23.

AppNexus

14.85% • Microsoft • Advertising

24.

Adelphic

14.85% • Viant • Site Analytics

25.

Yahoo! Analytics

14.62% • Verizon • Site Analytics

26.

Google Tag

13.45% • Google • Advertising

27.

Facebook

12.29% • Meta • Advertising

28.

Yahoo!

12.14% • Verizon • Site Analytics

29.

OneTrust

12.12% • OneTrust • Consent Management

30.

Snapchat For Business

12.04% • Snap • Advertising

31.

Scarab Research

11.98% • Emarsys • Advertising

32.

Zeta

11.28% • Zeta Global • Customer Interaction

33.

Google AdServices

11.06% • Google • Advertising

34.

Reddit

10.67% • reddit • Social Media

35.

Google Static

10.63% • Google • Hosting

36.

PerimeterX

10.48% • Human Security • Utilities

37.

Sentry

7.64% • Sentry • Utilities

38.

Google Cloud

7.54% • Google • Hosting

39.

Google APIs

6.8% • Google • Hosting

40.

Google Fonts

5.78% • Google • Hosting

41.

DataXu

4.95% • DataXu • Advertising

42.

Google Play Services

4.02% • Google • Hosting

43.

Tapad

2.5% • Experian • Advertising

44.

Amazon Web Services

2.38% • Amazon • Hosting

45.

Google User Content

2.27% • Google • Hosting

46.

Honey

1.76% • • Misc

47.

YouTube

1.06% • Google • Audio/Video Player

48.

Datadog

1.01% • Datadog • Utilities