Back to all websites

britishairways.com

Observed activities (30)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
OneTrust
78.47% • OneTrust • Consent Management
2.
mPulse
76.55% • Akamai Technologies • Site Analytics
3.
Datadog
32.77% • Datadog • Utilities
4.
Adobe Experience Cloud
32.0% • Adobe • Site Analytics
5.
Quantum Metric
29.38% • Quantum Metric • Site Analytics
6.
Adobe Dynamic Media
23.52% • Adobe • Hosting
7.
Decibel Insight
21.71% • Medallia • Site Analytics
8.
Google Tag
21.66% • Google • Advertising
9.
TikTok Analytics
11.1% • ByteDance Inc • Site Analytics
10.
TradeDesk
10.79% • The Trade Desk • Advertising
11.
Facebook
10.52% • Meta • Advertising
12.
Google Fonts
5.21% • Google • Hosting
13.
Salesforce
4.82% • Salesforce • Site Analytics
14.
Salesforce Live Agent
4.31% • Salesforce • Customer Interaction
15.
Microsoft Advertising
3.75% • Microsoft • Advertising
16.
Google
3.33% • Google • Advertising
17.
Auth0 Inc.
3.26% • Auth0 Inc. • Site Analytics
18.
cdn-net.com
2.93% • • Misc
19.
Google Marketing Platform
2.86% • Google • Advertising
20.
Sentry
2.86% • Sentry • Utilities
21.
Bing/Azure Maps
2.38% • Microsoft • Customer Interaction
22.
GlobalSign
2.19% • • Misc
23.
Cardinal
2.15% • Visa • Site Analytics
24.
Cloudflare
1.98% • Cloudflare • Hosting
25.
Google Static
1.72% • Google • Hosting
26.
Amazon Web Services
1.61% • Amazon • Hosting
27.
Adobe Audience Manager
1.59% • Adobe • Advertising
28.
Google APIs
1.12% • Google • Hosting
29.
Bugsnag
1.11% • SmartBear • Site Analytics
30.
Medallia
1.09% • Medallia • Customer Interaction

4.6

Trackers Per Page Load

2.99

Tracking Requests Per Page Load

8.93%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies